Online Marketing: SEO and SEM

SEO (Search Engine Optimization) as well as SEM (Search Engine Marketing )are terms most commonly used for on-line marketing and internet based marketing strategies. The simplest defintion of each is as follows:
What Is SEO?

SEO or search engine optimization is a technique used to make Web pages more useful for your customers while making them more transparent and understandable to search engines. SEO is an inexpensive way to help your Web site get more page views by creating Web pages that rank highly in search engine results. Key activities undertaken on your website include, maintaining a certain keyword density, or on other websites, such as link building, with the intention of ranking higher on search engine results pages.
What Is SEM?

Paying search engines to send qualified traffic your way, probably using a pay-per-click mechanism, is Search Engine Marketing (SEM). SEM involves using different strategies, techniques, resources, networks, and applications to help a website achieve greater visibility online. Think of SEM as "PR" for your business' website. There is some crossover between search engine optimization (SEO) and SEM, but the focus of SEM is geared towards attracting people more directly to your website (unlike SEO which largely targets search engine robots as a means of helping people find your website.).

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Business and Marketing Support

Online marketing is crucial to achieving benefits from your presence on the Internet. The IIC team provides you expert support in both of these areas.

Business Support

We work with you to answer the question, "How can I use the Internet and/or a web site to improve my business?" Your web site needs to be more than a collection of web pages. The Inter-IC team will work with you to help you develop and implement an Internet strategy that incorporates knowledge gained from our extensive experience in business development, developing, maintaining, implementing, and marketing a variety of business web sites. We help you convert your web site into a strategic business asset for you. We offer:

  • An Internationally experienced staff with proven excellence in their areas of expertise
  • Free initial consultation to: understand your business needs, articulate your business vision and objectives for the web site, determine the scope of the project and formulate a budget, and identify marketing needs
  • A professional and experienced project manager to manage the design, development, implementation, maintenance, and support your web site
Marketing Support

We work with you to answer the question, "How can I make attract more customers, make it easier for them to do business with my company, and to grow my business? The Inter-IC team will work with you to:

  • Develop and implement clear marketing and sales strategies to advance your business and help expand your customer base and also achieve Return on Investment on the web sites
  • Optimize Web Sites based on key words or phrases of your choice for the top search Engines and regularly resubmit key words or phrases to search engines
  • Target specific customer groups to accessorize or create bundles and packages
  • Constantly promote your site and focus on customer service
  • Provide graphic arts and design work for your products or marketing materials
  • Create an on-line catalog to house product information, search capabilities, product comparisons
  • Develop broad customer interactions, such as customer service, user registration, customer profiles, warranty, and return